Straight answer · Podcasters
Podcast ads averaged a $21.37 CPM (per 1,000 downloads) for a 60-second spot, and host-read sponsorships start at about $25 to $40.Verified
| Podcast ad rates | Per 1,000 downloads |
|---|---|
| 60-second spot, measured average | $21.37 |
| Host-read, starting rates | $25 to $40 |
| Pre-recorded, starting rates | $15 to $30 |
| 5,000 downloads, one $25 host-read ad | $125 |
| Same show, 4 episodes a month | $500 |
$21.37 is verified from Libsyn's September 2024 ad-rate report, the last in that series. The $25-$40 and $15-$30 ranges are Acast's published starting rates, as cited by Castos (read September 2026). The show examples are calculated.
Unsold slots, underpriced host reads and sponsors paying late decide what a show really keeps. The Fix Kit for podcasters covers each one, and VyRal Studio turns each episode into clips and posts.
The number above is before taxes, before what comes out of your check, before the bills that eat it. TrueNET draws the line on what you really keep, free, in about a minute.
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