The Digital Marketing Agencies Fix Kit
Built for digital marketing agencies.
Agency owners search pricing, retainers and margins. The margin leaks out of the retainer itself: scope that grows without a change, retainers priced without time data, ad spend fronted on the agency's card, invoices paid late, tools and freelancers never passed through, markups nobody states, contracts with no exit terms, influencer campaigns run without disclosures, contractor forms missed, and taxes no one set aside. I wrote this kit so you can check each one against your own time logs, contracts and books.
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The 10 leaks it covers
7 you can close it · 1 the other side owes it · 2 a pro decides
- Scope creep: retainer hours blown with no change orderWhere to look first: For each retainer client, compare hours logged last quarter to hours the retainer covers.Keep it from coming back: Review hours versus retainer every month.You can close it
- Retainers priced without utilization dataWhere to look first: Track billable and non-billable hours for every team member for one month.Keep it from coming back: Recompute effective rates every quarter.You can close it
- Client ad spend fronted on the agency's cardWhere to look first: List every client whose ad spend runs on an agency card or account.Keep it from coming back: Never launch a campaign on the agency card without prepayment.You can close it
- Invoices paid late with no late termsWhere to look first: List open invoices by age: current, 30, 60, 90 days.Keep it from coming back: Review aging every Monday.The other side owes it
- Software seats and freelancer costs never passed throughWhere to look first: List every tool and freelancer cost tied to a specific client: seats, data tools, stock assets, copywriters, video editors.Keep it from coming back: Tag every new cost to a client the day you incur it.You can close it
- Markups on media or production never stated in writingWhere to look first: List places you add a markup: production, printing, media buys, influencer fees.Keep it from coming back: Review markup language at every renewal.You can close it
- Contracts with no notice period, kill fee or ownership termsWhere to look first: Pull every active client contract.Keep it from coming back: Use the template for every new client.You can close it
- Influencer campaigns run for clients without proper disclosuresWhere to look first: The FTC says creators must disclose any financial, employment, personal or family relationship with a brand, including free products (VERIFIED: FTC Disclosures 101).Keep it from coming back: Check disclosure before releasing creator payments.You can close it
- Contractor 1099s missed or filed on the old thresholdWhere to look first: List every freelancer and contractor you paid this year and the total for each.Keep it from coming back: Collect the W-9 before the first payment, every time.A pro decides
- Owner taxes not set asideWhere to look first: If you own the agency as a sole proprietor or partner, self-employment tax is 15.3% on net earnings once they reach $400 (VERIFIED: IRS).Keep it from coming back: Move the tax share the day each payment clears.A pro decides
Free: one full leak from this kit
No sign-up, no email. Here is leak 1 of 10 exactly as it appears in the kit, so you can see what you get before you buy.
Scope creep: retainer hours blown with no change order
You can close it- For each retainer client, compare hours logged last quarter to hours the retainer covers.
- List the requests outside the written scope.
- Work out what the extra hours would have billed at your rate (CALCULATED: extra hours x rate).
- Send a scope-change note for new requests before doing them.
- Your own time log is the benchmark.
Your part: Log time by client and send change notes.
Scope-change note to a client: Hi [NAME], The [REQUEST] falls outside our current scope. I estimate [HOURS] hours, billed at [RATE], or we can swap it for [ITEM] this month. Let me know which you prefer and I'll schedule it. [YOUR NAME]
Review hours versus retainer every month.
What this kit can't decide for you: We never tell you what to charge.
That's 1 of 10. The other 9 come the same way in the kit: steps, words to send, a habit to keep each one closed.
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What people in this work look up
When digital marketing agencies go looking for answers, they search things like “marketing agency pricing”, “agency retainer”, “digital marketing agency profit margin” and “marketing agency contract”. Those searches turn up forms, averages and other people's numbers. This kit starts from your own records instead: the 10 places money leaks in this work, where to look first and the words to send to close each one.
What you get for each leak
- Numbered steps to close each leak
- Your part, spelled out
- Words you can use: letters and scripts, ready to send (fill in the brackets)
- A habit that keeps each leak from coming back
- An honest line on what the kit can't decide for you
A page from the kit
Questions people ask
Scope creep: retainer hours blown with no change order: where do I start?
Start here: For each retainer client, compare hours logged last quarter to hours the retainer covers. To keep it from coming back: Review hours versus retainer every month.
Retainers priced without utilization data: where do I start?
Start here: Track billable and non-billable hours for every team member for one month. To keep it from coming back: Recompute effective rates every quarter.
Client ad spend fronted on the agency's card: where do I start?
Start here: List every client whose ad spend runs on an agency card or account. To keep it from coming back: Never launch a campaign on the agency card without prepayment.
What it can't decide for you
This kit works from your own records. It doesn't give legal, tax, licensing or financial advice, and it never tells you what to charge. Where a CPA, attorney, insurer or state board makes the call, the kit says so and gets your records ready for them.
16-page PDF · instant download after payment · Code VYR-KIT-MARKETING-01
Opens secure checkout. Instant download after payment. 30 days to ask for a refund — refund policy · terms
Next step
- Run your free LeakReceipts check — it reads your own receipts and records and shows where money is leaking out, line by line.
- TrueNET — the whole-picture money truth: what you actually keep after every cost, across everything you earn and spend.
Use Jobber or Housecall Pro? Run the free leak check — it reads your job export in your browser and shows the money leaks the software doesn't flag. Nothing is uploaded.